Receptivity to innovation : its relationship to the marketing of new industrial products /
| Main Author: | Baker, Michael J., 1935- |
|---|---|
| Corporate Author: | Marketing Science Institute |
| Format: | Book |
| Language: | English |
| Published: |
Cambridge, Mass. :
Marketing Science Institute,
1970.
|
| Series: | Marketing Science Institute research program project description.
|
| Subjects: |
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