APA (7th ed.) Citation

Baker, M. J. (1970). Receptivity to innovation: Its relationship to the marketing of new industrial products. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Baker, Michael J. Receptivity to Innovation: Its Relationship to the Marketing of New Industrial Products. Cambridge, Mass.: Marketing Science Institute, 1970.

MLA (9th ed.) Citation

Baker, Michael J. Receptivity to Innovation: Its Relationship to the Marketing of New Industrial Products. Marketing Science Institute, 1970.