Consumer research inputs to public policy and legal decisions : workshop report, summary version /

Bibliographic Details
Main Author:	Wilkie, William L.
Corporate Authors:	Association for Consumer Research (U.S.), Marketing Science Institute
Other Authors:	Greyser, Stephen A.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1974.
Series:	Special report (Marketing Science Institute)
Subjects:	Consumers > Congresses. Public interest > Congresses. Marketing research > Congresses.

Description
Item Description:	"P-53-C." A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by S. Ward and P. Wright.
Physical Description:	15 unnumbered leaves ; 28 cm.