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Marketing performance : a conceptual framework /

Bibliographic Details
Main Author:	Wind, Yoram
Corporate Author:	Marketing Science Institute
Other Authors:	Douglas, Susan P.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1968.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research.

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