Cover Image

Marketing performance : a conceptual framework /

Bibliographic Details
Main Author:	Wind, Yoram
Corporate Author:	Marketing Science Institute
Other Authors:	Douglas, Susan P.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1968.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research.

Similar Items

Conceptual frameworks in marketing research.
Published: (2016)

Convergence marketing : strategies for reaching the new hybrid consumer /
by: Wind, Yoram
Published: (2002)

Digital marketing : global strategies from the world's leading experts /
by: Wind, Yoram
Published: (2001)

Marketing theory : conceptual foundations of research in marketing /
by: Hunt, Shelby D.
Published: (1976)

Conceptual frameworks in marketing research.
Published: (2016)

Marketing research : an applied approach /
by: Kinnear, Thomas C., 1943-
Published: (1991)

Marketing analytics : a practical guide to real marketing science /
by: Grigsby, Mike
Published: (2015)

Marketing theory : the philosophy of marketing science /
by: Hunt, Shelby D.
Published: (1983)

Marketing research : fundamentals and dynamics /
by: Zaltman, Gerald
Published: (1975)

Practical marketing research : an integrated global perspective /
by: Holbert, Neil, 1931-
Published: (1993)

Marketing research : management, method, and cases /
by: Wentz, Walter B.
Published: (1979)

Market segmentation /
by: Frank, Ronald Edward, 1933-
Published: (1972)

Quantitative marketing and marketing management : marketing models and methods in theory and practice /
Published: (2012)

A review of flow analysis as a measure of marketing performance /
by: Douglas, Susan P.
Published: (1970)

Market selection.
Published: (2020)

Marketing and market research /
by: Adler, Max Kurt, 1905-
Published: (1967)

Developing marketing plan for PALCO /
by: Krishnan, Omkumar
Published: (2022)

Marketing and marketing education: partners or parasites? /
by: Buzzell, Robert D. (Robert Dow), 1933-
Published: (1972)

Marketing research : text and cases /
by: Wrenn, Bruce
Published: (2002)

Marketing research : text and cases /
by: Boyd, Harper W.
Published: (1989)

Marketing research : text and cases /
by: McGown, K. L., 1943-
Published: (1979)

Marketing research : text and cases /
by: Wrenn, Bruce
Published: (2007)

Marketing research : measurement and method : a text with cases /
by: Tull, Donald S.
Published: (1980)

Marketing research : measurement and method : a text with cases /
by: Tull, Donald S.
Published: (1984)

Marketing research : measurement and method : a text with cases /
by: Tull, Donald S.
Published: (1987)

Fundamentals of business marketing research /
Published: (2004)

Business-to-business market research : identifying, qualifying and understanding your customers /
by: Block, Martin P., 1946-
Published: (1995)

Exploring marketing research /
by: Zikmund, William G.
Published: (1982)

Essentials of marketing research /
by: Hawkins, Del I.
Published: (1994)

Industrial marketing research /
by: Cox, William Edwin, 1930-1978
Published: (1979)

Honomichl on marketing research /
by: Honomichl, Jack J.
Published: (1986)

Perspectives on marketing information /
by: Hopkins, David S., 1921-
Published: (1977)

Research traditions in marketing /
Published: (1994)

Marketing research in a marketing environment /
by: Dillon, William R.
Published: (1990)

Measuring marketing : the 100+ essential metrics every marketer needs /
by: Davis, John, 1960 February 17-
Published: (2018)

Marketing research : an international approach /
by: Schmidt, Marcus, 1959-
Published: (2006)

Consumer behavior and the practice of marketing /
by: Runyon, Kenneth E.
Published: (1977)

Designing and using market research /
Published: (1987)

Market research and scientific distribution /
by: Davies, Anthony H. (Anthony Hawes)
Published: (1957)

Market research and analysis /
by: Lehmann, Donald R.
Published: (1979)