rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing performance
    sub title: a conceptual framework
  name:
    name part: Wind, Yoram.
    role:
      role term: creator
  name:
    name part: Douglas, Susan P.
  name:
    name part: Marketing Science Institute
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: mau
    date issued: 1968
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: ix, 49 pages : illustrations ; 28 cm.
  note: by Yoram Wind, Susan P. Douglas [of the] MSI-USDA Study Group on Marketing Performance.
  note: "Revised June, 1968."
  note: "Preliminary draft."
  note: Bibliography: pages 48-49.
  subject:
    topic: Marketing research
  related item:
    title info:
      title: Working paper (Marketing Science Institute)
  related item:
    title info:
      title: Preliminary research report (Marketing Science Institute)
  record info:
    record content source: ABC
    record creation date: 751201
    record change date: 20151007081610.0
    record identifier: in00000039241