Marketing performance : a conceptual framework /

Bibliographic Details
Main Author: Wind, Yoram
Corporate Author: Marketing Science Institute
Other Authors: Douglas, Susan P.
Format: Book
Language:English
Published: Cambridge, Mass. : Marketing Science Institute, 1968.
Series:Working paper (Marketing Science Institute)
Preliminary research report (Marketing Science Institute)
Subjects:

MARC

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245 1 0 |a Marketing performance :  |b a conceptual framework /  |c by Yoram Wind, Susan P. Douglas [of the] MSI-USDA Study Group on Marketing Performance. 
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300 |a ix, 49 pages :  |b illustrations ;  |c 28 cm. 
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