Marketing performance : a conceptual framework /

Bibliographic Details
Main Author:	Wind, Yoram
Corporate Author:	Marketing Science Institute
Other Authors:	Douglas, Susan P.
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1968.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Marketing research.

Description
Item Description:	"Revised June, 1968." "Preliminary draft."
Physical Description:	ix, 49 pages : illustrations ; 28 cm.
Bibliography:	Bibliography: pages 48-49.