APA (7th ed.) Citation

Wind, Y., & Douglas, S. P. (1968). Marketing performance: A conceptual framework. Marketing Science Institute.

Chicago Style (17th ed.) Citation

Wind, Yoram, and Susan P. Douglas. Marketing Performance: A Conceptual Framework. Cambridge, Mass.: Marketing Science Institute, 1968.

MLA (9th ed.) Citation

Wind, Yoram, and Susan P. Douglas. Marketing Performance: A Conceptual Framework. Marketing Science Institute, 1968.