Management applications of retail image research /

Bibliographic Details
Main Author:	May, Eleanor G.
Corporate Author:	Marketing Science Institute
Format:	Book
Language:	English
Published:	Cambridge, Mass. : Marketing Science Institute, 1973.
Series:	Working paper (Marketing Science Institute) Preliminary research report (Marketing Science Institute)
Subjects:	Motivation research (Marketing) Retail trade > United States > Management.

Description
Physical Description:	63 pages ; 28 cm.