Social judgment : assimilation and contrast effects in communication and attitude change /

Bibliographic Details

Main Author:	Sherif, Muzafer, 1906-1988
Other Authors:	Hovland, Carl Iver, 1912-
Format:	Book
Language:	English
Published:	New Haven : Yale University Press, 1961.
Series:	Yale studies in attitude and communication, v. 4
Subjects:	Attitude change. Judgment. Communication.