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The complete direct mail list handbook : everything you need to know about lists and how to use them for greater profit /

Bibliographic Details
Main Author: Burnett, Ed
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1988]
Subjects:
Mailing lists > Handbooks, manuals, etc.
Advertising, Direct-mail > Handbooks, manuals, etc.
Direct marketing > Handbooks, manuals, etc.
Description
Item Description:Includes index.
Physical Description:xxiv, 744 pages : illustrations ; 25 cm.
ISBN:0131592785