Marketing strategy and market volatility : a study of the effects of market volatility on the marketing-performance relationship /

Bibliographic Details
Main Author: McKee, Daryl Otto
Other Authors: Parasuraman, A. (degree committee member.), Smith, Laurel A. (degree committee member.), Varadarajan, P. (degree committee member.)
Format: Thesis Book
Language:English
Published: 1987.
Subjects:
Online Access:ProQuest, Abstract
Link to OAKTrust copy

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