Marketing strategy and market volatility : a study of the effects of market volatility on the marketing-performance relationship /
| Main Author: | McKee, Daryl Otto |
|---|---|
| Other Authors: | Parasuraman, A. (degree committee member.), Smith, Laurel A. (degree committee member.), Varadarajan, P. (degree committee member.) |
| Format: | Thesis Book |
| Language: | English |
| Published: |
1987.
|
| Subjects: | |
| Online Access: | ProQuest, Abstract Link to OAKTrust copy |
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