APA (7th ed.) Citation

McKee, D. O., Parasuraman, A., Smith, L. A., & Varadarajan, P. (1987). Marketing strategy and market volatility: A study of the effects of market volatility on the marketing-performance relationship.

Chicago Style (17th ed.) Citation

McKee, Daryl Otto, A. Parasuraman, Laurel A. Smith, and P. Varadarajan. Marketing Strategy and Market Volatility: A Study of the Effects of Market Volatility on the Marketing-performance Relationship. 1987.

MLA (9th ed.) Citation

McKee, Daryl Otto, et al. Marketing Strategy and Market Volatility: A Study of the Effects of Market Volatility on the Marketing-performance Relationship. 1987.