Reverse marketing : the new buyer-supplier relationship /

Bibliographic Details
Main Author: Leenders, Michiel R.
Other Authors: Blenkhorn, David L.
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1988]
Subjects:
Description
Item Description:Includes index.
Physical Description:ix, 198 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 189-190.
ISBN:0029183812