APA (7th ed.) Citation

Leenders, M. R., & Blenkhorn, D. L. (1988). Reverse marketing: The new buyer-supplier relationship. Free Press ; Collier Macmillan.

Chicago Style (17th ed.) Citation

Leenders, Michiel R., and David L. Blenkhorn. Reverse Marketing: The New Buyer-supplier Relationship. New York : London: Free Press ; Collier Macmillan, 1988.

MLA (9th ed.) Citation

Leenders, Michiel R., and David L. Blenkhorn. Reverse Marketing: The New Buyer-supplier Relationship. Free Press ; Collier Macmillan, 1988.