Managing new products : competing through excellence /

Bibliographic Details
Main Author: Kuczmarski, Thomas D., 1951-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1988]
Subjects:

MARC

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245 1 0 |a Managing new products :  |b competing through excellence /  |c Thomas D. Kuczmarski. 
264 1 |a Englewood Cliffs, N.J. :  |b Prentice Hall,  |c [1988] 
264 4 |c ©1988 
300 |a xv, 304 pages :  |b illustrations ;  |c 24 cm. 
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500 |a Includes index. 
650 0 |a New products. 
650 0 |a Product management. 
650 0 |a Marketing. 
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