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Bibliographic Details
Corporate Authors: Colgate Darden Graduate School of Business Administration, Wharton School
Other Authors: Sheppard, C. Stewart (Charles Stewart), 1915-, Carroll, Donald C.
Format: Book
Language:English
Published: New York : Wiley, [1980]
Subjects:
Description
Item Description:"A Wiley-Interscience publication."
Based on a symposium co-sponsored by the Colgate Darden Graduate School of Business Administration and the Wharton School, which was held at the Philip Morris Operations Center, Richmond, in 1979.
Includes index.
Physical Description:xix, 235 pages : graphs ; 24 cm.
Bibliography:Bibliography: pages 223-225.
ISBN:0471077550 :