An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities /

Bibliographic Details
Main Author: Kennedy, Mary C.
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1984.
Subjects:

MARC

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035 |9 AAB4489AM 
040 |a ORU  |c MIA  |d MIA  |d HPE  |d TXA  |d UtOrBLW 
049 |a TXAI 
099 |a fiche  |a C  |a 9237 
100 1 |a Kennedy, Mary C. 
245 1 3 |a An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities /  |c by Mary C. Kennedy. 
264 1 |a [Place of publication not identified] :  |b [publisher not identified] ;  |c 1984. 
300 |a vii, 68 leaves. 
336 |a text  |b txt  |2 rdacontent 
337 |a microform  |b h  |2 rdamedia 
338 |a microfiche  |b he  |2 rdacarrier 
502 |b M.S.  |c Pennsylvania State University  |d 1984. 
504 |a Bibliography: leaves 59-60. 
533 |a Microfiche.  |b Eugene :  |c Microform Publications, College of Human Development and Performance, University of Oregon,  |d 1985.  |e 1 microfiche : negative ; 11 x 15 cm. 
500 |a Microform. 
650 0 |a Sports  |x Public relations. 
650 0 |a College sports  |x Management. 
999 |a MARS 
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952 f f |p normal  |a Texas A&M University  |b College Station  |c Sterling C. Evans Library  |d Evans: Microforms (3rd floor)  |t 0  |e fiche C 9237  |h Other scheme  |i microform -- microfiche  |m A14820701194 
998 f f |a fiche C 9237  |t 0  |l Evans: Microforms (3rd floor)