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An investigation of promotion strategies for marketing the athletic program at selected Division I colleges and universities /

Bibliographic Details
Main Author: Kennedy, Mary C.
Format: Thesis Microform Book
Language:English
Published: [Place of publication not identified] : [publisher not identified] ; 1984.
Subjects:
Sports > Public relations.
College sports > Management.
Description
Item Description:Microform.
Physical Description:vii, 68 leaves.
Bibliography:Bibliography: leaves 59-60.