Cover Image

The group depth interview : principles and practice /

Bibliographic Details
Main Author: Goldman, Alfred E.
Other Authors: McDonald, Susan Schwartz
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1987]
Series:PH/AMA series in marketing.
Subjects:
Interviewing in marketing research.
Description
Physical Description:x, 197 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:013365396X
0133654044 (pbk.)