| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
in00000018556 |
| 005 |
20151007053257.0 |
| 008 |
870428s1988 njua b 00000 eng |
| 010 |
|
|
|a 87012041
|
| 020 |
|
|
|a 0137310358 (pbk.)
|
| 035 |
|
|
|a (OCoLC)15792263
|
| 035 |
|
|
|9 AAB1056AM
|
| 040 |
|
|
|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
|
|
|a TXAM
|c 1 [A11084894], 2 [A11189157]
|
| 050 |
0 |
0 |
|a HF5415
|b .P727 1988
|
| 082 |
0 |
|
|a 658.8
|2 19
|
| 245 |
0 |
0 |
|a Promotional management :
|b issues and perspectives /
|c [compiled by] Norman Govoni, Robert Eng, Morton Galper.
|
| 264 |
|
1 |
|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c [1988]
|
| 264 |
|
4 |
|c ©1988
|
| 300 |
|
|
|a xi, 305 pages :
|b illustrations ;
|c 24 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
|
|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographies.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 650 |
|
0 |
|a Advertising.
|
| 700 |
1 |
|
|a Govoni, Norman A. P.
|
| 700 |
1 |
|
|a Eng, Robert J.
|
| 700 |
1 |
|
|a Galper, Morton.
|
| 999 |
|
|
|a MARS
|
| 999 |
f |
f |
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|t 0
|
| 952 |
f |
f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|d Remote Storage
|t 0
|e HF5415 .P727 1988
|h Library of Congress classification
|i unmediated -- volume
|m A14811189157
|
| 998 |
f |
f |
|a HF5415 .P727 1988
|t 0
|l Remote Storage
|