Promotional management : issues and perspectives /
| Other Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1988]
|
| Subjects: |
| Physical Description: | xi, 305 pages : illustrations ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies. |
| ISBN: | 0137310358 (pbk.) |