APA (7th ed.) Citation

Govoni, N. A. P., Eng, R. J., & Galper, M. (1988). Promotional management: Issues and perspectives. Prentice-Hall.

Chicago Style (17th ed.) Citation

Govoni, Norman A. P., Robert J. Eng, and Morton Galper. Promotional Management: Issues and Perspectives. Englewood Cliffs, N.J.: Prentice-Hall, 1988.

MLA (9th ed.) Citation

Govoni, Norman A. P., et al. Promotional Management: Issues and Perspectives. Prentice-Hall, 1988.