Product differentiation and non-price competition /

Bibliographic Details
Main Author: Ireland, Norman J.
Format: Book
Language:English
Published: Oxford, UK ; New York, NY, USA : B. Blackwell, 1987.
Subjects:

MARC

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100 1 |a Ireland, Norman J. 
245 1 0 |a Product differentiation and non-price competition /  |c Norman J. Ireland. 
264 1 |a Oxford, UK ;  |a New York, NY, USA :  |b B. Blackwell,  |c 1987. 
300 |a 192 pages :  |b illustrations ;  |c 24 cm. 
336 |a text  |b txt  |2 rdacontent 
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500 |a Spine title: Product differentiation & non-price competition. 
504 |a Bibliography: pages [179]-188. 
500 |a Includes index. 
650 0 |a Product management. 
650 0 |a Competition. 
650 0 |a Prices. 
650 0 |a Marketing. 
740 0 |a Product differentiation & non-price competition. 
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