Cover Image

Product differentiation and non-price competition /

Bibliographic Details
Main Author: Ireland, Norman J.
Format: Book
Language:English
Published: Oxford, UK ; New York, NY, USA : B. Blackwell, 1987.
Subjects:
Product management.
Competition.
Prices.
Marketing.
Description
Item Description:Spine title: Product differentiation & non-price competition.
Includes index.
Physical Description:192 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages [179]-188.
ISBN:0631138463 :