Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /

Segmentation marketing : new methods for capturing business markets /
by: Berrigan, John
Published: (1992)

Readings in market segmentation /
Published: (1980)

Segmenting the industrial market /
by: Bonoma, Thomas V.
Published: (1983)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (1998)

Market Segmentation : How to Do it and How to Profit from it.
by: McDonald, Malcolm
Published: (2012)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (2004)

Market segmentation : how to do it, how to profit from it /
by: McDonald, Malcolm
Published: (2004)

Market segmentation success : making it happen! /
by: Dibb, Sally, 1963-
Published: (2008)

Segmentation and positioning for strategic marketing decisions /
by: Myers, James H.
Published: (1996)

Intuitive segmentation /
by: Chaston, Ian
Published: (2016)

A nonparametric approach to perceptions-based market segmentation : foundations /
by: Mazanec, Josef A.
Published: (2000)

A nonparametric approach to perceptions-based market segmentation : applications /
by: Buchta, Christian
Published: (2000)

Market segmentation by consumer perception : a case study in Mexico /
by: Gonzalez-Arce, Jorge F.
Published: (1975)

Customer segmentation.
Published: (2017)

Customer segmentation.
Published: (2017)

Lifestyle market segmentation /
by: Cahill, Dennis J.
Published: (2006)

Market segmentation : how to do it and how to profit from it /
by: McDonald, Malcolm
Published: (2012)

Customer segmentation.
Published: (2017)

Segmenting the women's market : using niche marketing to understand and meet the diverse needs of todays most dynamic consumer market /
by: Leeming, E. Janice
Published: (1994)

Segmenting the market for eggs in Ontario /
by: Funk, Thomas F., 1943-
Published: (1989)

Insights-based market segmentation for competitive advantage : Majid al futtaim' malls /
by: Ayyagari, Madhavi, et al.
Published: (2022)

Lifestyle market segmentation /
by: Michman, Ronald D.
Published: (1991)

A case for change, market segmentation and brand management /
by: Nalley, Michael, et al.
Published: (2021)

Consumer profiles : an introduction to psychographics /
by: Gunter, Barrie
Published: (1992)

Divide and conquer : target your customers through market segmentation /
by: Webber, Harry, 1944-
Published: (1998)

Customer segmentation in the charter bus industry /
by: Lelo de Larrea, Gabriela, et al.
Published: (2020)

Beyond mind games : the marketing power of psychographics /
by: Piirto, Rebecca, 1958-
Published: (1991)

The nature of marketing : marketing to the swarm as well as the herd /
by: Brymer, Chuck
Published: (2009)

The EPM consumer segmentation survey /
by: Schau, Michael
Published: (2000)

Selling to a segmented market : the lifestyle approach /
by: Swenson, Chester A.
Published: (1990)

Developing effective communications strategy : a benefit segmentation approach /
by: Haley, Russell I.
Published: (1985)

Categories in markets : origins and evolution /
Published: (2010)

Consumer mobility and market segmentation /
by: Golden, Linda L.
Published: (1979)

Demographic targeting : the essential role of population groups in retail marketing /
by: Pooler, James A., 1951-
Published: (2002)

Segmentation strategies for hospitality managers : target marketing for competitive advantage /
by: Morritt, Ronald M.
Published: (2007)

Making niche marketing work : how to grow bigger by acting smaller /
by: Linneman, Robert E., 1928-
Published: (1991)