Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /

Bibliographic Details
Main Author: Weinstein, Art
Format: Book
Language:English
Published: Chicago, Ill. : Probus Pub. Co., [1987]
Subjects:

MARC

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245 1 0 |a Market segmentation :  |b using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /  |c Art Weinstein. 
264 1 |a Chicago, Ill. :  |b Probus Pub. Co.,  |c [1987] 
264 4 |c ©1987 
300 |a xii, 296 pages :  |b illustrations ;  |c 24 cm. 
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500 |a Includes index. 
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