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Market segmentation : using demographics, psychographics, and other segmentation techniques to uncover and exploit new markets /

Bibliographic Details
Main Author: Weinstein, Art
Format: Book
Language:English
Published: Chicago, Ill. : Probus Pub. Co., [1987]
Subjects:
Market segmentation.
Description
Item Description:Includes index.
Physical Description:xii, 296 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 286-288.
ISBN:0917253590 :