The basic principles of marketing warfare /

Bibliographic Details
Main Author: Durö, Robert
Other Authors: Sandström, Björn
Format: Book
Language:English
Published: Chichester [West Sussex] ; New York : Wiley, [1987]
Edition:English language ed.
Subjects:

MARC

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245 1 4 |a The basic principles of marketing warfare /  |c by Robert Durö and Björn Sandström. 
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264 1 |a Chichester [West Sussex] ;  |a New York :  |b Wiley,  |c [1987] 
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504 |a Bibliography: pages 163-164. 
500 |a Includes index. 
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