Cover Image

The basic principles of marketing warfare /

Bibliographic Details
Main Author: Durö, Robert
Other Authors: Sandström, Björn
Format: Book
Language:English
Published: Chichester [West Sussex] ; New York : Wiley, [1987]
Edition:English language ed.
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:xi, 164 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 163-164.
ISBN:0471915459 :