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Bibliographic Details
Main Author: Bolen, William H., 1943-
Format: Book
Language:English
Published: New York : Wiley, [1981]
Series:Wiley series in marketing.
Subjects:
Advertising > United States.
Advertising.
Description
Physical Description:xviii, 504 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:047103486X