| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
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| 008 |
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| 035 |
|
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|a (OCoLC)00813748
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| 035 |
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|9 AAA4754AM
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| 040 |
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|a CPL
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| 049 |
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|a TXAM
|c [A08553711]
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| 050 |
|
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|a HF5823
|b .C75 1963
|
| 100 |
1 |
|
|a Crisp, Richard D.
|
| 245 |
1 |
0 |
|a How to increase advertising effectiveness /
|c Richard D. Crisp.
|
| 250 |
|
|
|a 1st McGraw-Hill paperback ed.
|
| 264 |
|
1 |
|a New York :
|b McGraw-Hill,
|c 1963
|
| 264 |
|
4 |
|c ©1958
|
| 300 |
|
|
|a viii, 120 pages ;
|c 21 cm.
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
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| 338 |
|
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|a volume
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|2 rdacarrier
|
| 500 |
|
|
|a "McGraw-Hill paperbacks."
|
| 500 |
|
|
|a Includes index.
|
| 650 |
|
0 |
|a Advertising.
|
| 999 |
|
|
|a MARS
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|a Texas A&M University
|b Rellis Campus
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