APA (7th ed.) Citation

Crisp, R. D. (1963). How to increase advertising effectiveness (1st McGraw-Hill paperback ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Crisp, Richard D. How to Increase Advertising Effectiveness. 1st McGraw-Hill paperback ed. New York: McGraw-Hill, 1963.

MLA (9th ed.) Citation

Crisp, Richard D. How to Increase Advertising Effectiveness. 1st McGraw-Hill paperback ed. McGraw-Hill, 1963.