Cover Image

Services in the global market /

Show other versions (1)

Bibliographic Details
Main Author:	Nusbaumer, Jacques (Economist)
Format:	Book
Language:	English
Published:	Boston : Kluwer Academic Publishers, [1987]
Subjects:	Service industries.

Similar Items

The services economy : lever to growth /
by: Nusbaumer, Jacques, économiste
Published: (1987)

Services, marketing and management /
by: Gilmore, Audrey
Published: (2003)

Services marketing and management /
by: Gilmore, Audrey
Published: (2003)

The management and marketing of services /
by: Mudie, Peter
Published: (1999)

Services marketing management /
by: Mudie, Peter
Published: (2006)

Services marketing : text and cases /
by: Baron, Steve (J. Steve)
Published: (2009)

Services marketing.
by: Zeithaml, Valarie A., et al.
Published: (2013)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm
Published: (2011)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm, et al.
Published: (2011)

Handbook of services marketing & management /
Published: (2000)

Handbook of services marketing & management /
Published: (2000)

Globalization of services : some implications for theory and practice /
Published: (2000)

Emerging perspectives on services marketing /
Published: (1983)

Services marketing : concepts, strategies, & cases /
by: Hoffman, K. Douglas
Published: (2006)

Journal of services marketing.

Services marketing : integrating customer focus across the firm /
by: Zeithaml, Valarie A.
Published: (2000)

Sustainable service marketing with virtual currencies /
Published: (2025)

Service management and marketing : a customer relationship management approach /
by: Grönroos, Christian, 1947-
Published: (2000)

Marketing a service for profit : a practical guide to key service marketing concepts /
by: Clarke, Greg
Published: (2000)

Marketing your service business /
by: Ruskin-Brown, Ian
Published: (2005)

Services marketing management : an international perspective /
by: Kasper, Hans
Published: (1999)

Services marketing management : a strategic perspective /
by: Kasper, Hans
Published: (2006)

MKTG 440: Services marketing.
Published: (2010)

Marketing strategies for services : globalization, client-orientation, deregulation /
Published: (1994)

The AMA handbook of marketing for the service industries /
Published: (1991)

Managing and marketing services in the 1990s /
Published: (1990)

AI innovation in services marketing /
Published: (2024)

Trading services in the global economy /
Published: (2002)

This is service design doing : applying service design thinking in the real world : a practitioner's handbook /
by: Stickdorn, Marc, et al.
Published: (2018)

Squeezing a new service into a crowded market /
by: Cahill, Dennis J.
Published: (1995)

Marketing plans for service businesses : a complete guide /
by: McDonald, Malcolm
Published: (2006)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Terrill, Craig
Published: (2000)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Middlebrooks, Arthur
Published: (1999)

Strategic trends in services : an inquiry into the global service economy /
Published: (1989)

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
by: Schultz, Mike, 1974-
Published: (2009)

Global trade in services : fear, facts, and offshoring /
by: Jensen, J. Bradford
Published: (2011)

Service management : the automation of services /
by: Collier, David A., 1947-
Published: (1985)

Marketing a service for profit : a practical guide to key service marketing concepts /
by: Clarke, Greg
Published: (2000)

Managing services : challenges and innovation /
Published: (2014)

Service success! : lessons from a leader on how to turn around a service business /
by: Kaplan, Daniel I., 1943-
Published: (1994)