Marketing for health care organizations /

Health care market strategy : from planning to action /
by: Hillestad, Steven G.
Published: (2004)

Health care marketing plans : from strategy to action /
by: Hillestad, Steven G.
Published: (1984)

How to write a marketing plan for health care organizations /
by: Winston, William J.
Published: (1985)

Health care marketing management : a case approach /
by: Cooper, Philip D., 1942-
Published: (1982)

Marketing health services /
by: Thomas, Richard K., 1944-
Published: (2005)

Marketing health services /
by: Thomas, Richard K., 1944-
Published: (2010)

Implementing planned markets in health care : balancing social and economic responsibilities /
Published: (1995)

Consumer and market research in health care /
Published: (1988)

Problems and cases in health care marketing /
Published: (2005)

Health marketing quarterly.
Published: (1983)

Healthcare market research : tools and techniques for analyzing and understanding today's healthcare environment /
by: Berkowitz, Eric N.
Published: (1997)

Health marketing quarterly.

Marketing health : smoking and the discourse of public health in Britain, 1945-2000 /
by: Berridge, Virginia
Published: (2007)

Building marketing effectiveness in healthcare /
Published: (1985)

Responding to the challenge : health care marketing comes of age /
Published: (1986)

Consumer satisfaction with health care services /
Published: (1986)

Health services marketing : a practitioner's guide /
by: Thomas, Richard K., 1944-
Published: (2008)

Medicine and the market : equity v. choice /
by: Callahan, Daniel, 1930-2019
Published: (2006)

Medicine and the market : equity v. choice /
by: Callahan, Daniel, 1930-
Published: (2006)

Health services marketing : a practitioner's guide /
by: Thomas, R. K.
Published: (2008)

Market reforms in health care : current issues, new directions, strategic decisions /
Published: (1983)

Essentials of health care marketing /
by: Berkowitz, Eric N.
Published: (2022)

Marketing health services /
by: Thomas, Richard K., 1944-
Published: (2005)

Marketing health care into the twenty-first century : the changing dynamic /
by: Vitberg, Alan K.
Published: (1996)

The health care business : international evidence on private versus public health care systems /
by: Blomqvist, Ake G., 1941-
Published: (1979)

The World's health care crisis : from the Laboratory Bench to the patient's bedside /
by: Sánchez-Serrano, Ibis
Published: (2011)

The world's health care crisis : from the laboratory bench to the patient's bedside /
by: Sánchez-Serrano, Ibis
Published: (2011)

Market-driven health care : who wins, who loses in the transformation of America's largest service industry /
by: Herzlinger, Regina E.
Published: (1997)

The reform of health care : a comparative analysis of seven OECD countries /
Published: (1992)

An annotated and extended bibliography of health care marketing /
by: Cooper, Philip D., 1942-
Published: (1984)

The economics of health and medical care /
by: Jacobs, Philip, 1943-
Published: (2002)

Healthcare marketing : a case study approach /
by: Cellucci, Leigh W.
Published: (2014)

Managing health care demand /
by: MacStravic, Robin E. Scott
Published: (1998)

The U.S. health care crisis : the fight over access, quality, and cost /
by: Sherrow, Victoria
Published: (1994)

Health care costs : labor and management at the crossroads /
by: Cooper, Robert D.
Published: (1984)

Journal of health care finance.
Published: (1994)