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| 001 |
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| 008 |
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| 035 |
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|9 AAA2805AM
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| 035 |
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|a (OCoLC)17613120
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| 035 |
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|a (OCoLC)ocm17613120
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| 040 |
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|a TXA
|b eng
|c TXA
|d OCLCQ
|d UMI
|d OCLCO
|d OCLCF
|d TXA
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| 049 |
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|a TXAM
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| 099 |
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|a 1987
|a Dissertation
|a M649
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| 100 |
1 |
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|a Miller, Phyllis Elaine.
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| 245 |
1 |
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|a Criteria for evaluating a public school system public relations program as perceived by professors of educational administration.
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| 264 |
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|c 1987.
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| 300 |
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|a xiii, 205 leaves ;
|c 29 cm
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a unmediated
|b n
|2 rdamedia
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| 338 |
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|a volume
|b nc
|2 rdacarrier
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| 500 |
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|a Typescript (photocopy).
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| 500 |
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|a Vita.
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| 502 |
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|b Ph. D. in Educational Administration
|c Texas A & M University
|d 1987
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| 504 |
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|a Includes bibliographical references (leaves 181-185).
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| 520 |
3 |
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|a The primary purpose of this study was to determine, through a questionnaire submitted to professors of educational administration, which of selected evaluation criteria are the most important for evaluation of a public school public relations program. The sample population consisted of 126 educational administration professors with expertise in public relations and 126 educational administration professors randomly selected from the 1985-86 membership directory for the National Conference of Educational Administration and the 1984-85 membership directory for the University Council for Educational Administration. A total of 210 survey instruments were returned, of which 184 were usable, for an adjusted response rate of 81%. The demographic data for the survey, analyzed by frequency distribution, revealed that the respondents predominantly held the doctoral degree in educational administration with master's degree majors usually in an education-related discipline. Most had over 10 years of experience as professors, as well as public school experience as classroom teachers and building principals. A large majority were either currently teaching public relations or else had previously taught the subject. Most were teaching at universities with student enrollments in excess of 10,000. Research data were treated by analysis of variance and Scheffe's Test. There were no significant differences in perceptions of educational administration professors over the 25 PR processes and 25 PR products in the two hypotheses areas of university size and educational level. However, in the hypotheses areas of those who teach public relations versus those who do not, and of master's versus doctoral degree granting institutions, there were significant differences. Although the various groups agreed upon the importance of public relations products, there was a broad difference of opinion over the most effective processes for reaching public relations goals. Since the respondents were in general agreement on the methods for judging a public school PR program, it was recommended that further study be conducted to determine what strategies will best produce those desired outcomes.
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| 650 |
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|a Community and school.
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| 650 |
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|a Schools
|x Public relations
|x Evaluation.
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| 650 |
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4 |
|a Major educational administration.
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| 655 |
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7 |
|a Academic theses
|2 lcgft
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| 700 |
1 |
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|a Fox, Milden J.,
|e degree committee member.
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| 700 |
1 |
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|a Machann, Clinton J.,
|e degree committee member.
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| 700 |
1 |
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|a Stark, Stephen L.,
|e degree committee member.
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| 700 |
1 |
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|a West, Philip T.,
|e degree supervisor.
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| 710 |
2 |
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|a Texas A & M University,
|e degree granting institution.
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| 856 |
4 |
0 |
|u http://proxy.library.tamu.edu/login?url=http://search.proquest.com/docview/303529757?accountid=7082
|z Link to ProQuest copy
|t 0
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| 856 |
4 |
1 |
|u https://hdl.handle.net/1969.1/DISSERTATIONS-16664
|z Link to OAKTrust copy
|t 0
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| 994 |
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|a C0
|b TXA
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| 999 |
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| 952 |
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|p noncirc
|a Texas A&M University
|b J.J. Pickle Campus
|c High Density Repository
|d Remote Storage
|t 0
|e 1987 Dissertation M649
|h Other scheme
|i unmediated -- volume
|m A14839624147
|
| 952 |
f |
f |
|a Texas A&M University
|b College Station
|c Electronic Resources
|d Available Online
|t 0
|e 1987 Dissertation M649
|h Other scheme
|
| 998 |
f |
f |
|a 1987 Dissertation M649
|t 0
|l Remote Storage
|
| 998 |
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f |
|a 1987 Dissertation M649
|t 0
|l Available Online
|