Cover Image

A Collection of cases in marketing management /

Bibliographic Details
Other Authors: Dodge, H. Robert, 1929-, Zikmund, William G.
Format: Book
Language:English
Published: St. Paul : West Pub. Co., [1987]
Edition:2nd ed.
Subjects:
Marketing > United States > Management > Case studies.
Description
Item Description:Revised edition of: A Collection of outstanding cases in marketing management. c1979.
Physical Description:xix, 344 pages ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0314853138 (pbk.)