Managerial marketing : strategy and cases /

Bibliographic Details
Main Author:	Bell, Martin L.
Other Authors:	Vincze, Julian W.
Format:	Book
Language:	English
Published:	New York : Elsevier, [1988]
Subjects:	Marketing > Management. Marketing > Decision making. Marketing > Decision making > Case studies.

Description
Physical Description:	xviii, 708 pages : illustrations ; 27 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	044401215X