rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Diffusing marketing theory and research
    sub title: the contributions of Bauer, Green, Kotler, and Levitt
  name:
    name part: Andreasen, Alan R.
    name part: 1934-
  name:
    name part: Gardner, David Morgan
    name part: 1936-
  name:
    name part: Converse, Paul Dulaney
    name part: 1889-
  type of resource: text
  genre: bibliography
  genre: conference publication
  origin info:
    place:
      place term: ilu
    date issued: 1979
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: v, 148 pages ; 23 cm.
  note: edited by Alan R. Andreasen, David M. Gardner.
  note: "Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
  note: Bibliography: pages 131-148.
  subject:
    topic: Marketing
    genre: Congresses
  subject:
    topic: Marketing research
    genre: Congresses
  classification: HF5415 .D4883
  classification: 658.8/001
  related item:
    title info:
      title: Proceedings series (American Marketing Association)
  identifier: 0877571163
  identifier: 78010544
  record info:
    record content source: DLC
    record creation date: 780905
    record change date: 20151007051555.0
    record identifier: in00000009857