http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
the contributions of Bauer, Green, Kotler, and Levitt
edited by Alan R. Andreasen, David M. Gardner.
"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978."
Proceedings series (American Marketing Association)