Cover Image

Marketing : concepts and decision making /

Bibliographic Details
Main Author: Gross, Charles W.
Other Authors: Peterson, Robin
Format: Book
Language:English
Published: St. Paul : West Pub. Co., [1987]
Subjects:
Marketing > Decision making.
Marketing > Management.
Description
Item Description:Includes indexes.
Physical Description:xxviii, 700 pages : illustrations (some color) ; 26 cm.
Bibliography:Bibliography: pages 655-677.
ISBN:0314852425 :