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A preliminary investigation of consumer commitment and enduring involvement life cycles /

Bibliographic Details
Main Author:	Martin, Charles Landrum, 1956-
Other Authors:	Longnecker, Michael T. (degree committee member.), McNeal, James U. (degree committee member.), Parasuraman, A. (degree committee member.)
Format:	Thesis Book
Language:	English
Published:	1986.
Subjects:	Bowling > United States. Consumers > United States. Marketing research > United States. Motivation research (Marketing) Major marketing. Bowling. Consumers. Marketing research. United States. Academic theses
Online Access:	Link to ProQuest copy Link to OAKTrust copy

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