Martin, C. L., Longnecker, M. T., McNeal, J. U., & Parasuraman, A. (1986). A preliminary investigation of consumer commitment and enduring involvement life cycles.
Chicago Style (17th ed.) CitationMartin, Charles Landrum, Michael T. Longnecker, James U. McNeal, and A. Parasuraman. A Preliminary Investigation of Consumer Commitment and Enduring Involvement Life Cycles. 1986.
MLA (9th ed.) CitationMartin, Charles Landrum, et al. A Preliminary Investigation of Consumer Commitment and Enduring Involvement Life Cycles. 1986.
Warning: These citations may not always be 100% accurate.